A protector of American craftsmanship.
The TWC Shield unites craftsmanship with patriotism. Encapsulating the initials of our founders with their creative, yet classical approach to the craft. Telling the American Dream of two engineers who had the vision of pioneering modern watchmaking outside of Switzerland.
“The red, white and blue colors represent America. The 'T', 'W' and 'C' initials are woven-in for Towson Watch Company. Then you recognize the 'T' for Thomas and the 'B' for Balke. We build mysteries into our watches.”
George Thomas (Co-Founder)
The TWC Shield is an indicator of tradition, independence, and exclusivity.
The formal crest speaks to our classical approach to the craft. Where a team of experts specialize in their respective fields to produce a timepiece of holistic quality. The TWC Brand serves as a protector of American craftsmanship, and thus, we have our shield logo.
The patriotic-themed colors represent the freedom artists have in America to pursue what they love. Woven-in initials speak to the mysteries installed in every watch. Only a connoisseur can decipher this shield on their own, but any admirer will beg to learn more.