IN-HOUSE Innovation | Dial-Making

An introduction to the making of the "Sherwood."

We build approximately 400 watches a year. By collaborating with local artisans and training more watchmakers, we plan to build more watches using the same classical approach to the craft developed by our founders throughout the past 25 years. 

Hartwig Balke (Co-Founder & Master Watchmaker)

Our latest timepiece features a wooden dial that was handcrafted here in the United States. We shaped it for the POTOMAC Model, a repurposed pocket-watch with a manual-wind movement invented in America a century ago. 

There is no better place in the TWC Collections to boast our in-house capabilities than the POTOMAC line. We sought out a fellow American artisan to produce this handcrafted wooden dial. Our goal is to bring as much of the manufacturing process in-house while retaining the same handmade qualities that Towson Watches are praised for, thanks to our long-standing partners in Pforzheim, Germany. 

The Sherwood’s wooden dial is infused with carbon-fiber to prevent warping over time. This technique makes oakwood an appropriate material for use in fine watchmaking. It’s important that we experiment with new techniques and work with foreign materials so we can see what is possible to standardize in-house and bring to the TWC Collections. 

We will never undermine the classic TWC design language that has been established over the past 25 years. Our founders, Hartwig Balke and George Thomas, are proud of their apprentices for becoming playful and experimental with their watchmaking. Every artisan must go through several phases of breaking their own status-quo to gain mastery over their craft. But we must recognize the importance of continuity, and understand that design runs across one long continuum.

The Sherwood represents American Watchmaking in its purest form. Towson Watch Company is “a collection of artists” and our collaborative process is what makes Towson Watches so valuable. We bring together the best of the best at what they do.

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